People like to remember special moments in their lives and treasure evidence of those special moments. A souvenir is usually interpreted as a reminder of the experiences lived during a trip. In this way, souvenirs can be material objects that link the place with memories.
A souvenir is an important component of the tourist experience, as the tourists carry memories through souvenirs as evidence. Once you visit Tanzania for either climbing the Kilimanjaro, a Tanzania Safari or Zanzibar beach holidays, you can be rewarded or reward yourself with different locally made products such as Tanzanite gemstones and jewellery, African paintings, printed t-shirts and hats, famous traditional women wear “Kanga & Kitenge” spices, Maasai handmade crafts, Maasai Blankets/shuka, locally handcrafted leather items, Makonde wood carvings and sculptures, kikoi fabric, handbags and cases, postcards, and roasted African Arabica coffee beans.
Selling souvenirs has been frequently considered a way for communities to benefit economically from tourism and improve their livelihood, especially for people in rural areas.