Izmir and its surroundings are among the most important tourist destinations in the Aegean region, thanks to their rich historical and cultural heritage. One of the region’s most famous ancient settlements, Ephesus, is not only one of Turkey’s but also one of the world’s best-preserved ancient cities. As the capital of the Roman Empire’s Asian province, Ephesus is home to remarkable landmarks like the Temple of Artemis and the Library of Celsus, making it a favorite for history enthusiasts. Similarly, the Ancient City of Pergamon holds great cultural and religious significance. Pergamon was one of the ancient world’s most important medical centers, thanks to its renowned Asclepion and its massive library, offering visitors a glimpse into history’s depths. In the heart of Izmir, the Agora of Smyrna stands as a key Roman-era trading hub, still standing at the city’s core. Walking through the remnants of the Roman period and following the traces of history provides a unique experience for visitors. Furthermore, Izmir’s old commercial district, Kemeraltı, with its narrow streets, historic inns, and vibrant bazaars, reflects the spirit of the city.
The natural beauty of this region is just as impressive as its historical significance. Pamukkale, located near Izmir, is renowned for its snow-white travertine terraces and thermal waters, earning a place on the UNESCO World Heritage List. Every year, thousands of tourists are drawn to Pamukkale's unique natural terraces, created by hot thermal waters, seeking relaxation and healing. As visitors explore these rich historical and natural wonders around Izmir, they can also indulge in the delights of Aegean cuisine. Dishes made with olive oil, fresh seafood, and the region’s famous herbs offer a healthy and flavorful gastronomic experience. Local specialities like Izmir’s famous boyoz, stuffed mussels (midye dolma), and kumru sandwiches leave a lasting impression on visitors’ palates. With its combination of historical charm, natural beauty, and culinary richness, Izmir stands out as a tourism haven that appeals to every kind of traveler.